“Come to play & stay” – the concept of HUP is playful and fresh, so are the 3D letters outside the hotel. HUP hired Creneau International for the design, the marketing agency designed the HUP totem and Blowups was responsible for manufacturing the large 3D letters.
The totem is made of laser-cut steel parts, assembled and then treated with a yellow powder coating. LED strips are integrated into the pattern of the letters to illuminate the totem from the inside. This cool eye-catcher was installed by Blowups in collaboration with Jenniskens Kraanverhuur.
Klant: Creneau International
Datum: Februari 2019