This 3D logo for EDGE Technologies is one of the most extraordinary outdoor signage objects in our portfolio.
The new office building of EDGE Technologies shines on the Amsterdam Zuidas, the building dates from 1990 but has recently had a complete transformation. BlowUps made the cherry on the cake: a 2.5 meter metal look logo. Van Beem & Van Haagen was responsible for the visual identity of the building and commissioned Blowups to manufacture the large 3D logo.
The special thing about this design is the shape, it is reminiscent of the möbiusband with only one surface and one edge. The sides of the logo seem to merge into each other and it is therefore difficult to tell them apart, which makes it an almost nonorientable object.
The polyester 3D object has been processed with a special coating for a metal look. This coating has all the characteristics of metal, for example, the coating is really magnetic. The metal look is almost indistinguishable from the real thing, we have achieved this effect by polishing the coating smoothly.
Klant: Van Beem & van Haagen
Datum: Maart 2019